As we all know, shift happened. There is no aspect of life the COVID-19 pandemic didn't touch, and we all had long lists of shifts we wish had gone away. But we have no control over when life returns to normal. What we can do is control how we respond to the tectonic changes happening right now.

This presentation will help you:

• adjust your marketing message to help families understand the value of services that you offer;
• craft appropriate content for social media in the aftermath of the coronavirus;
• avoid messaging pitfalls;
• better leverage website and email communication; and
• personalize your messaging for increased effectiveness.

Get practical tips for building connections with your community that will foster relationships, loyalty, and engagement during this one-hour session.

Facilitator: Alex McCracken, Funeral Innovations

OGR members: free
Non-members: $25
Click hereto gain access to this course.

If you have already registered for this course, click on the white bar below to watch the video.