In a rapidly evolving digital landscape, funeral homes must adapt to stay competitive and meet the changing needs of families. Explore how AI-driven marketing and hybrid-AI chatbots can transform customer engagement, enhance online visibility, and boost website conversions, using strategies that come from a place of empathy and human service that stays true to your funeral home's caring voice. Learn how to blend technology and empathy to connect with families, ensuring your funeral home remains a trusted, accessible, and innovative service provider. 

Presented by Mary Barnett, Another Brilliant Idea, at PROGRESS in Riverside, CA. May 8, 2025.