Powered by a global pandemic, funeral service has been thrust into the 21st century. Many of the services we provided in the past are still essential, but the delivery methods have changed due to necessity.

This presentation provides attendees with an understanding of today’s consumer behavior and what is driving their decisions for choosing a provider in the digital age. In addition, it demonstrates how funeral professionals can transition from face-to-face relationship building to online connectivity that drives customer experience to a new level.

Using data compiled from The Foresight Companies' annual Funeral & Cemetery Consumer Behavior Study, participants will gain the knowledge needed to better serve the funeral consumer of 2021 and beyond:

• understand consumer behavior both pre- and post-pandemic
• make effective connections in a digital world
• elevate your customer experience in a faceless environment

Masks may be coming off in the year ahead, but the expectations of those you serve will continue to change. To paraphrase the Joker in the movie Dark Knight, “The pandemic has changed things forever. There’s no going back.” By implementing the techniques learned in this presentation, you’ll be able to push forward and stay ahead of your competition.

recorded Dec. 15, 2021

Member price: $25
Non-member price: $50
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