Consumer behavior changes each year, and that inevitably trickles into the funeral profession. From digital marketing to what families expect from a funeral home, everything evolves as the greater public dives into what's new and next in other industries.

Alex McCracken from Funeral Innovations offers insight into what funeral homes across the country are seeing, what is working for them and what new trends are pushing into the funeral space from outside industries. You'll leave the webinar being able to:

• identify digital marketing best practices and assess whether you are implementing them at you firm;
• identify and know how to access digital marketing and other innovative technology to help streamline your business processes;
• discern what is working in the broader market and how to incorporate that into your business practices; and
• discover what successful digital marketing strategies look like for other funeral homes and how some firms have implemented them.

recorded Aug. 24, 2021

Member price: $25
Non-member price: $50
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