In the second session, Rudolph explores how tribal marketing is essential to reaching veterans. Establishing trust and building a relationship with both the organizations that work with veterans (VA, American Legion, VFC, etc.) and the veterans themselves is the key to success. However, this must be done with an authentic desire to serve veterans or you will lose their business quickly. This workshop covers specific examples of the types of programs that work with veterans. You will also learn strategies to making your funeral home and website more “veteran” than the standard template. By the end of this training, you’ll walk away with highly effective tools to honor and connect with veterans.

Noted veteran’s funeral expert and OGR member Jim Rudolph of Veterans Funeral Care will explain how understanding ranking, military culture and other demographics will equip you and your staff to serve veterans better than your competitors.

Pricing:

• OGR members: $125 for one session, $199 for both ($51 savings)
• non-OGR members: $175 for one session, $299 for both ($51 savings)

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Then to earn your certificate of completion, complete the quiz.