Cremation is a consumer driven event and the cremation oriented customer is the ultimate disruptor. They know they are “in control” of the business transaction between funeral home and funeral consumer.

Our industry’s resistance to consumers' changing attitudes toward funeral service has resulted in a total transformation of how we conduct our businesses today, all at the hands of our customer’s will to shape our generational business to meet their expectations. If we are to be ambitious, we must become sustainable. That requires a seismic shift in how we look at the neighborhood funeral home because, “the funeral home of the future, may not be a funeral home at all’.

• Consumers aren't just comparing your funeral home to another funeral home, they are comparing their experience with you with their favorite shopping experience.
• It’s not a big deal, unless you make it a big deal. Meeting consumer’s needs beyond their expectations is not only what is required for sustainability, but is paramount is building a funeral home brand.
• The key to understanding, “the funeral home the future, may not be a funeral home at all” is adaptation. How do measure if your company is adapting and what adaptations may be required to be sustainable?

Panelist: 
Andrew Loos -- Licensed Funeral Director, President of Cremation Consulting, and President & Founder of Heartland Cremation & Burial Society [read more]

OGR members: free
Non-members: $25
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